Books to Read

“Words that Work! It’s Not What You Say, It’s What People Hear”

By Frank Luntz.
Key Republican strategist and pollster reveals… what people hear.

“All Art Is Propaganda: Critical Essays”

By George Orwell.
Includes the indispensable essay, “Politics and the English Language”

“Framing the Future: How Progressive Values Can Win Elections and Influence People”

By Bernie Horn.
Coherent, inclusive values that support progressive action on a wide range of issues, including healthcare, taxes, and the role of government. Political operative Bernie Horn on guiding values.

“Deer Hunting With Jesus: Dispatches from America’s Class War”

By Joe Bageant.
Essential volume for middle class Americans to understand how and why people “vote against their own interests.”

“Don’t Think of an Elephant: Know Your Values and Frame the Debate”

By George Lakoff.
The cognitive linguist applies principles of cognitive science to understanding political debate, 2004.

“Bearing Right: How Conservatives Won the Abortion War”

By William Saletan
This subtle and intelligent study of abortion politics emphasizes the stories people tell each other.

“Common Ground: A Turbulent Decade in the Life of Three American Families”

By J. Anthony Lukas
The Boston school bussing crisis of the 1970's, as much anthropology as it is history, and superb storytelling most of all: progressives today can learn from the mistakes of earlier generations.

“Guerrilla Media: A Citizen's Guide to Using the Electronic Media for Social Change”

By Tony Schwartz
DVD Available through http://www.thehoffmancollection.com/GuerrillaMedia.htm Tony Schwartz applied his broadcast advertising experience to pioneering work on how the digital citizen can access media, change minds, motivate consumers, provoke governments, and create change.